Instagram for Indie Authors

Instagram, and particularly Bookstagram, can be an invaluable tool for indie authors, but Instagram can often seem like a daunting platform. I’ll be the first to admit that I’m a huge fan of social media and love how I am able to connect with readers.

As an Indie Author, one of my biggest tasks (aside from writing books) is figuring out who my readers are and how to reach them. This is the one business side of self-publishing that I actually enjoy … I’m sure it also helps that my day job is in marketing.

A few years ago, I stumbled on the Bookstagram community (#bookstagram) on Instagram and knew I’d found my people. Without a single hint of hesitation, I decided to dive head-first into the community. I’d be lying if I didn’t join in-part because I wanted to sell books, but my primary goal was to connect with people like me. I love to read almost as much as I love to write.

At first, I was intimidated by the gorgeous photos and massive followings I saw on the “big” accounts. It took a few months for me to find my footing and balance. I learned what worked for me and my books.

Here in it’s most basic form is what I’ve learned about how to use Instagram as an Indie Author:

Instagram for Indie Authors:
Know who your ideal reader is (general demographics and a bit deeper. I.E. women, aged 25-45 who enjoy books by Elin Hilderbrand, drink coffee, and have families)
Follow Hashtags & Accounts that align with your ideal reader
Be Yourself – this is one I cannot stress enough. Your readers want YOU. Yes, pretty, overly-staged photos are nice, but what matters most is the authenticity behind them. They don’t want another influencer selling them BS. Use your bio to share you & link to your website (if you can, create your own Instagram link page and avoid Link Tree).
Be Consistent find a posting cadence that works for you and stick to it
Utilize Stories post in your stories consistently, reply to stories, use the tools IG gives you (polls, quizzes, questions, etc.). Keep highlights of the best stories on your grid.
Engage. Engage. Engage. Like, comment, follow, post content that drives conversations. Don’t post and ghost.
Don’t Dive Into an Ask please, please, please. Do not blindly message someone you have never engaged with and ask them to buy or read your book. No one likes being sold to or feeling used.
Don’t Play Follow/Unfollow Games they don’t work. It’s an old trick and no one likes it.

Most importantly: Be you. Be real. Be the type of person you’d want to follow.

While this may seem simple, it does take work. You probably won’t hit a million followers or sell a million books, but you will find an engaged, supportive, and real audience that could become your biggest advocates.

Remember, social media is a great marketing tool BUT it’s a community first and foremost. Treat it as such.

If you’re interested in a more in-depth look at your social media or Instagram, check out the Author Services section of my website.

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